Diamond Head Road

Choosing Quality Over Quantity…

Sustainable luxury is not a new term, but one that consumers will hear more of as we make a conscientious choice to live better, choosing handmade pieces designed to endure for decades.

According to Francois-Henri Pinault, chairman of the French luxury giant PPR that represents brands such as Gucci, "The idea of luxury is shifting from excess and waste and returning to genuine values that include timelessness, sincerity and exemplary standards."

Brands like Diamond Head Road employ artisans who possess specific skills passed down from generation to generation; skills that often cannot be found in western countries such as the U.S. as we found when we were experimenting with our first silk wraps.

As Anne Zegna, image director of one of the world's most luxurious men's fashion brands points out, "The fashion business has an obligation to sustain those skills and the lives of those workers."

At DHR, we recently launched a grassroots "clothes-raiser" called "Ibu* & Me" which reaches out to parents of the many international schools in Bali to recycle gently used clothing and baby blankets that we are distributed to the island's families in need.

We couldn't exist without the skilled people of Bali, and the idea of helping the children here makes us even more excited about expanding our brand.

*Ibu is Balinese slang for mommy